TV star Camilla Dallerup recreates iconic American Beauty image to celebrate Pentel’s fundraising milestone
TV star Camilla Dallerup has recreated the iconic American Beauty petal image with pink pens to celebrate Pentel raising £1 million for leading research charity Breast Cancer Campaign.
Swapping the red rose petals for Pentel’s pink EnerGel pens, Camilla took part in the stunt to help mark the fundraising milestone, accumulated over eight years of support for the charity.
Launched in 2006, Pentel’s partnership with Breast Cancer Campaign has seen a range of pink pens being sold for the charity. In total, more than 4.9 million pens from the range have been bought – the equivalent, if placed end to end, of the distance between London to Brussels.
Camilla Dallerup has supported Breast Cancer Campaign for more than four years, including fronting the charity’s £100 Dance Club Challenge, which encourages dance schools and clubs to set a fundraising target and find a way to reach it.
Camilla said: “I had a breast cancer scare after finding a lump and one of my friends was diagnosed with cancer just last year, so the vital research that Breast Cancer Campaign funds is incredibly important to me. Breast cancer is still the most common cancer for women in the UK so the continued support and commitment from Pentel for this amazing charity is truly inspirational and will make a huge difference.”
Pentel staff have also played a part in helping boost the fundraising total by taking part in the charity’s biggest fundraising event, wear it pink, which has seen staff dress up in pink items for the fundraising day, held in October, and donate to the charity. They have also hosted fundraising raffles, competitions and cake sales.
The extraordinary effort and commitment of the company was recognised recently at a reception at the House of Lords, where Pentel was awarded Breast Cancer Campaign’s coveted ‘Corporate Partnership Outstanding Achievement Award’.
Wendy Vickery, Pentel Marketing Manager, says, “Looking back eight years ago, it’s staggering to think that we’ve raised over £1 million for Breast Cancer Campaign through sales of our pink pens. Our partnership has gone from strength to strength thanks to the continued support of our staff, customers – especially Clintons - and suppliers who are pivotal to us reaching this fundraising milestone.”
Baroness Delyth Morgan, Chief Executive of Breast Cancer Campaign, said: “This incredible achievement has been made possible by the dedicated support of Pentel’s staff and the many customers who have bought our charity pens over the years. Pentel’s pen range has offered consumers a simple way to contribute towards funding research into breast cancer, which is vital if we are to overcome and outlive the disease in the future.”
The Pentel partnership with Breast Cancer Campaign launched in 2006 with a special edition, pink-barrelled version of its LineStyle ballpoint pen in aid of the charity. Other products followed, including a mini pink edition of the Micro Correct correction pen and a rollerball and mini ballpoint pen combination.
Today, the most successful product is the quick-drying EnerGel Xm Retractable Rollerball pen. For every EnerGel Xm pen it sells, Pentel donates 25p to Breast Cancer Campaign.
For more information about the partnership or to find the nearest stockist, visitwww.pentel.co.uk