Breast Cancer Now
Every year 50,000 women are diagnosed with breast cancer, 12,000 die, and millions of us live with its long-term impact.
Breast cancer is the most common cancer in the UK. One in eight women will face it in their lifetime. Nearly 700,000 people living in the UK have experienced a diagnosis.
Breast Cancer Now is the UK's newest and largest breast cancer charity, which has been created by the merger of Breakthrough Breast Cancer and Breast Cancer Campaign. They are dedicated to funding research into this devastating disease and believe that by 2050, everyone who develops breast cancer will live - but only if we all act now. Their aim is to bring together all those affected by the disease to improve the way we prevent, detect, treat and stop it. So we can move from a time when people fear breast cancer to a generation where everybody lives.
Pentel has been a supporter of Breast Cancer Now since the summer of 2006, and initially aimed to raise £25,000 during that year. After smashing this target within a matter of months, we broadened the range of ‘pink products’ in support of the charity. Since then, our relationship with Breast Cancer Now has gone from strength to strength.
Pentel and Breast Cancer Now are proud to announce that the partnership has now raised over £1.3 million!
In 2010 Pentel launched a brand new retractable liquid gel roller with quick-drying EnerGel ink to support Breast Cancer Now. For every pink EnerGel pen sold, we donate 25p of the £2.99 retail price to the charity.
Other special-edition Pentel products, introduced in pink livery over the years to support Breast Cancer Now, have included LineStyle, our ballpoint pen with a slimline barrel and smooth-flowing ink, and our Star Grip ballpoint pen. We donated 20p for every LineStyle pen sold, which retailed at approximately £1.99. Similarly, 10p from every 99p Star Grip ballpoint pen sold went to the charity.
EnerGel Xm Retractable is available from independent and high-street retailers, grocery stores and some office stationery suppliers. So write it pink and play your part in creating a future that’s free of breast cancer.
Research holds the key to a world where everyone who develops breast cancer lives.