PENTEL SETS THE STANDARDS FOR BACK TO SCHOOL
From fast-drying, smooth-writing EnerGel, to colourful gel rollers, keenly priced fabric markers, top quality filing solutions and amazing half price offers there are products to meet the needs of parents, pupils and students.
The popularity of coloured ink is more than a passing trend, and a new display of top-selling EnerGel pens has been designed specifically to meet the need for students to express their individuality and teachers to mark in the colour of their choice.
EnerGel Xm Retractable is available in a 36-piece counter unit with a suggested promotional price of just £1.99 – a saving of £1 off the usual retail price. The unit contains a mix of black, blue, green, pink, sky blue and violet ink pens, all featuring the no-smudge ink for which EnerGel is renowned. Ideal for projects, colour-coding, annotating and, of course, everyday use, EnerGel Xm Retractable combines great performance with good looks, at an affordable price.
Continuing the colour theme, the original Sign Pen – available in no fewer than 12 colours – is featured at the suggested promotional retail price of only £0.99 per pen. This classic fibre-tipped pen remains a firm favourite with students and designers fifty years after its launch, thanks to its enduring, excellent quality tip and retro looks.
Long before the adult colouring trend became ubiquitous Pentel scored a major success with a 40-piece pack of fibre tipped pens called Studio Set. This set has proved a major hit with customers and consumers and continues to feature strongly in Pentel promotions. The set contains quality slim line fibre tips in 35 colours and five highlighter pens, within a clear carrying case with a handle for easy transportation and a pull-out tray to make selection of colours easy. The full retail value of the set is £45.90, but during the Back to School campaign the set is promoted at just £12.99.
Also offering amazing value and perfect for art projects and hobbies are Pentel’s Colour Pencils. The pre-sharpened wood-case pencils have strong pigment colours and blend smoothly. Sets of 12 and 24 are available at the special promotional retail prices of £2.49 and £3.99 respectively.
For truly exceptional value Pentel’s blister card promotion featuring a wide range of products at half the usual retail price is the flagship of the company’s promotion. A special 12-peg FSDU is available, flashed boldly with the half price message. Among the products featured in the offer are several from the EnerGel family, plus ballpoint pens, mechanical pencils and refill leads, erasers, highlighters, correction pens and permanent markers. Another Back to School favourite, the 7-piece Pentel pencil case, is also available.
Wendy Vickery, Pentel marketing manager, says, “While price is so important to success at Back to School, we recognise that the strongest competitive advantage retailers and dealers can have during key promotional times is interface with their customers. Their product knowledge, advice and recommendations are crucial at any time of year, but perhaps even more so during Back to School. That’s why we’re offering our customers our widest range of products and merchandising, as well as really strong deals, to help them make this year’s Back to School campaign a major success.”