Celebrate Creativity and Colour with Pentel this Summer

Pentel is kicking off the summer in style with the launch of its vibrant new social media campaign, #InspiredbyColour. Exploring the wide array of beautiful Pentel Arts products together with Pentel’s flagship EnerGel range, the campaign promises a summer filled with creativity, inspiration, and colour.

Throughout the six-week campaign, #InspiredbyColour will feature a dynamic mix of content designed to engage and inspire Pentel’s followers. Working with a group of talented influencers, each bringing their unique style and vision to the campaign, Pentel will showcase the endless possibilities of colour through a wide range of its most popular products.

From intricate craft tutorials using DualMetallic Brush Pens to create sparkling flower fairies, to imaginative matchbox ice lollies decorated with Paint Markers, the influencer-led content bursts with colour and creativity. Additional projects include stylish cocktail glass designs and uplifting summer quotes, all demonstrating the versatility of the Pentel Arts range. Special focus will also be placed on techniques such as colour blending, shading, and alternating tones using Brush Pens  – perfect for inspiring new craft ideas to try at home.

Throughout the campaign, followers can look forward to exclusive mini giveaways hosted by each influencer, offering a chance to win the very same Pentel products featured in their tutorials. In addition, Pentel’s own social media platforms will host a series of competitions, creative challenges, and engaging video content, ensuring there’s always something new to discover.

Key product highlights include Pentel’s extensive Brush Pen and EnerGel ranges, together with the award-winning Mattehop gel pen range, which now includes seven vibrant new ‘Enchantment’ colours. Mattehop’s unique gel ink dries to a matte, plastic-like finish, and works beautifully on coloured, coated, and photographic paper—making it a must-have for summer crafts, journaling, and scrapbooking.

Wendy Vickery, Pentel’s Marketing Manager, says: “Our carefully selected influencers will do an amazing job of showcasing the versatility of the Pentel Arts range. Each project will demonstrate how colour can elevate even the simplest of crafts into an inspiring summer activity. We aim to encourage creativity and help our followers discover new hobbies and passions before the start of the new term. And, as always, Pentel are committed to supporting our trade customers with strong promotions and marketing activity to generate consumer demand”.